High West Distillery The Barreled Boulevardier

Manufacturer's Notes: Now is the time for all good barflies to come to the aid of the party, since Erskine Gwynne crashed in with his Boulevardier Cocktail: 1/3 Campari, 1/3 Italian vermouth, 1/3 Bourbon whisky.

Erskine Gwynne, the creator of the Boulevardier Cocktail, moved to Paris and began The Boulevardier, a monthly magazine patterned after The New Yorker, catering to the upper-class expatriate. Its contributors included such luminaries as Joyce, Hemingway, Thomas Wolfe, and Sinclair Lewis. Literally speaking, a Boulevardier was a wealthy and fashionable man who had knowledge of advanced cultural pursuits, and frequented Parisian boulevards, New York City, and possibly Park Avenue (Park City!). As for High West's Barreled Boulevardier, we mix Bourbon with Vya sweet vermouth and Gran Classico, a bitter amaro from Switzerland. We marry the mixture in American oak Bourbon barrels where it rests until it reaches perfection. Serve either over ice, or stir on ice and strain into a cocktail glass. Garnish with a twist of orange or lemon zest... and then sit back and enjoy a sip of the good life. Erskine would certainly approve!